Seattle Clinic
Launch Kit

Front desk · lead conversion · patient materials

Everything Deborah's team needs to turn a website form into a booked consult, and to stay inside what we are allowed to say.

Draft for review · derived from the Seattle clinic call
5 min
First-response target
~87%
Symptom-free at 5 yrs*
WA·OR·ID·AK
Patients may travel
2
Inputs needed first
01 · Decide first

Two inputs from Meribel unlock the kit.

Every script here is written and ready except for two facts only Meribel can confirm. Until they land, those answers stay as marked placeholders so the team never guesses on a regulated point.

Needed
What is the anesthesia approach in the US clinic?
Drives the honest answer to the most common question, "does it hurt?", and the recovery expectation. We will not promise comfort we cannot stand behind.
Owner: Meribel medical team
Needed
Which commercial plans do we accept, and what is the self-pay rate?
We tell patients we take commercial insurance and offer self-pay. The team needs the accepted-plan list and the self-pay figure to answer cost questions with confidence.
Owner: Gareth / Tiffany
Guardrail

Nothing here reaches a patient until Meribel signs off. All patient-facing language and every clinical claim goes through Meribel and Tiffany for medical and legal review. This kit is the draft that makes that review quick.

The path a lead travels

From form to follow-up.

Simple on purpose for launch: a website form, the clinic inbox, and a person who reaches out. We optimize as we learn.

Step 1 · Patient
Website form
The only place we collect their details.
Step 2 · Handoff
Clinic inbox
Emailed to the clinic, entered into Hive.
Step 3 · Clinic
Front desk reaches out
Calls, texts, answers questions, screens.
Step 4 · Outcome
Consult booked
Then procedure, follow-up, and logged.
What's inside

Seven pages, one job: more booked consults.

02 · Convert

Lead flow & speed

The path from form to consult, and the response cadence that wins or loses the lead.
03 · Convert

Question battlecard

The 13 questions every caller asks, with a best answer for each in plain, compliant language.
04 · Convert

Qualify & screen

A 30-second traffic-light for book, nurture, or pass, plus spam and Medicare handling.
05 · Comply

Say / don't say

Approved language, the words we never use, and what must never be promised.
06 · Patient

Patient brochure

A plain-language overview to hand or email patients, with the options comparison and evidence.
07 · Team

Data & comms

How Meribel and the Seattle clinic communicate, the cadence, and the weekly patient-data loop.
The one habit

Answer fast, answer honestly, book the right patient.

Get the four inputs confirmed and this kit goes from draft to the playbook Deborah's team runs every day. Start with lead flow.