Meribel Health×MarketerHire ·Creative Checklist
--days to FDA
Thermora · Creative Asks + Timing

Every creative deliverable, what's asked, and when it's due.

The creative lane of the revised seven-week roadmap, scoped for Drew and the creative team. FDA launch target is Wednesday July 8. Visual identity is the unlock: it locks by Saturday June 14 (G2) and everything downstream waits on it. Three views below: by deliverable, by week, and the critical path.

7
Creative Deliverables
Jun 14
Visual ID Locks · G2
Jul 8
FDA Launch · All Live
--
Days to FDA
Applies to every asset Pre-FDA: nothing public until Jul 8 Thermora is a name only, no outcome claims No painless / minimally invasive / fast / revolutionary / cutting-edge No em dashes

Seven creative deliverables. Each lists the ask, the milestone dates against the revised roadmap, and what it depends on. Use the left nav to jump.

01
Visual Identity System
Drew · Creative Director · with Jasmine

Ask: Logo direction, color palette, typography, and photography / art direction, built off the locked brand foundation. This is the unlock for every other creative deliverable.

Timing
Wk 1May 25–31
Direction starts. Sit in on the Tue 5/26 brand presentation with Tiffany to absorb direction first-hand.
Wk 2Jun 1–7
Three concepts ready for internal review (logo, palette, type system).
Wk 3by Sun Jun 14
Visual identity LOCKED. This is gate G2.
Depends on
Brand foundation + rename decision from Tiffany, due Fri May 29 (G1). If renamed, identity tracks the new name; if Thermora holds, it refreshes Thermora.
02
Thermora Website Design
Drew · Creative Direction + Figma · MH-1 dev builds in Webflow

Ask: Creative direction and Figma design for a clean, simple Thermora site. You own the creative direction and design; MH-1 dev handles the Webflow build.

Timing
Wk 1by Fri May 29
Creative framework documented: page hierarchy, look and feel, content density.
Wk 2Jun 1–7
Draft Figma layouts begin.
Wk 3Mon Jun 8
First Figma draft delivered to Meribel. Feedback back by end of week.
Wk 4by Sun Jun 21
Revise + LOCK layout after feedback (G3). Final Figma handed to Webflow build.
Wk 5Jun 22–28
Visual identity applied across components in the Webflow build. Design QA.
Wk 6–7to Jul 8
Final polish, then live on FDA day, Wed Jul 8.
Depends on
Visual ID lock (Wk 3), plus Meribel feedback rounds at end of Wk 3 and end of Wk 4.
03
Photography / Imagery Direction
Drew · Creative Team

Ask: Art direction for web, social, and blog imagery. Direction and specs, not the shoot itself.

Timing
Wk 3Jun 8–14
Direction produced and handed to whoever shoots the assets.
Depends on
Visual ID direction. Note: video testimonials are post-FDA, not in this window.
04
Paid Social Ad Creative
Drew · with Cameron (Paid Social)

Ask: Static and any motion ad creative for launch-day Meta campaigns, built to Cameron's hooks and messaging matrix.

Timing
Wk 3Jun 8–14
First-round ad creative drafts.
Wk 4by Sun Jun 21
Revised + locked after Meribel feedback.
Wk 5Jun 22–28
Queued in Meta for launch.
Wk 7Wed Jul 8
Live on FDA day.
Depends on
Visual ID lock, Cameron's hooks / messaging matrix, and a banned-descriptor check on every variant.
05
Blog / Content Visual Direction
Drew · with Rafid (Content)

Ask: Visual templates and direction for blog and content surfaces, consistent with the website design system.

Timing
Wk 3Jun 8–14
Produced alongside the website visual direction.
Depends on
Visual ID and the website design system.
06
Lifecycle Email Template Design
Drew · with Rafid + Jasmine (Lifecycle)

Ask: Email template design for the lifecycle flows: welcome, nurture, post-consult, post-treatment.

Timing
Wk 4Jun 15–21
Design direction set from the lifecycle stages workshop output.
Wk 5Jun 22–28
Templates designed in HubSpot.
Wk 6by Sun Jul 5
Complete. This is gate G4.
Depends on
Lifecycle stages workshop (Wk 4) and visual ID.
07
Launch Creative
Drew · All creative surfaces

Ask: Final creative tweaks across every surface, and all launch-day assets confirmed ready to flip live.

Timing
Wk 7Mon Jul 6 + Tue Jul 7
Final tweaks and sign-off across web, paid, email, blog.
Wk 7Wed Jul 8
FDA flip. All creative live.
Depends on
FDA approval landing. Everything staged and signed off in advance, so Day Zero is enablement, not assembly.

The same creative work, sliced by week. Lane tags map to the deliverables. Empty creative weeks are not shown.

01
May 25–31
Foundation + direction
G1 · Fri May 29
  • Visual IDSit in on Tue 5/26 brand presentation. Visual identity direction starts.
  • WebsiteCreative framework for the simple Thermora site documented by Fri.
02
Jun 1–7
Concepts + layouts
  • Visual IDThree concepts ready for internal review.
  • WebsiteDraft Figma layouts begin.
03
Jun 8–14
First drafts out
G2 · Sun Jun 14
  • Visual IDVisual identity LOCKED (G2).
  • WebsiteFirst Figma draft delivered to Meribel (Mon Jun 8).
  • PhotoPhotography / imagery direction produced.
  • PaidFirst-round ad creative drafts.
  • BlogBlog / content visual direction produced.
04
Jun 15–21
Lock + workshop
G3 · Sun Jun 21
  • WebsiteRevise + lock layout (G3). Final Figma to Webflow build.
  • PaidAd creative revised + locked.
  • EmailEmail design direction set from lifecycle stages workshop.
05
Jun 22–28
Build + publish
  • WebsiteVisual identity applied across components in Webflow build. Design QA.
  • EmailLifecycle email templates designed in HubSpot.
  • PaidAd creative queued in Meta for launch.
06
Jun 29–Jul 5
Wire-up + QA
G4 · Sun Jul 5
  • EmailLifecycle email templates complete (G4).
  • WebsiteFinal polish.
  • AllFinal creative QA across web, email, paid.
07
Jul 6–12
Launch week
FDA · Wed Jul 8
  • AllFinal creative tweaks + sign-off (Mon Jul 6 + Tue Jul 7).
  • LaunchWed Jul 8: FDA flip, all creative live.
  • PostPost-launch creative iteration (Thu–Fri).

The creative chain in one line: Tiffany's brand decision unlocks visual identity, which unlocks everything else. If a gate slips, every deliverable after it slips by the same amount. These are the dates to protect.

G1
Fri May 29
Brand foundation + rename decision
Tiffany decides on the rename plus positioning, personas, and journey. Unlocks visual identity direction. Nothing creative can finalize before this lands.
G2
Sun Jun 14
Visual identity locked
Logo, color, type, photography direction signed off. Unlocks the website final design, paid creative, photography, blog visuals, and email template design. This is the single biggest creative dependency.
G3
Sun Jun 21
Website + paid creative locked
Website layout finalized after two feedback rounds and handed to Webflow build. Ad creative locked. Unlocks the build and queue phase.
G4
Sun Jul 5
Lifecycle email design complete
All email templates designed and built. Unlocks the launch-week trigger QA and the Day Zero flip.
G5
Wed Jul 8
FDA day · all creative live
FDA approval lands. Mode A to Mode B flip. Website branded copy live, paid creative enabled, lifecycle emails sending, blog published. Everything staged in advance, so this day is enablement, not assembly.