Week 1 of the revised seven-week sprint to FDA day (per Tiffany 5/26 request to aim for the week of July 7). Tuesday at 1pm PT is the brand foundation presentation with Tiffany. Jasmine and Sam walk through positioning, personas, customer journey, and rename options. Friday May 29 is the G1 gate: Tiffany's decision on the rename plus the rest of the brand foundation. CRM and CMS recommendation lands the same week. Cameron onboards as Peter's replacement and revises the paid social plan for a Week 2 client present. Rafid is out of office; briefs queued for his Week 2 return.
Tiffany's May 19 pivot to a post-FDA blast triggered a full rewrite of the sprint. By Friday May 22 the team had a deployed Foundation Roadmap v2, a new paid social copilot onboarded, and a brand foundation deck ready for Tuesday. Sat May 23 Tiffany call covered tech stack progress and the shared inbox ask.
Tuesday's brand presentation surfaces every foundation question Tiffany needs to answer. Friday is the deadline for her to come back with decisions. CRM/CMS recommendation runs in parallel and lands by Thursday. Cameron does the heavy lift on the paid plan revision so Week 2 starts with a client-ready deck. Rafid is out; the briefs are queued for his return.
Runs Tuesday's brand presentation alongside Jasmine. Cameron 1:1 Monday morning. CRM and CMS recommendation finalized and sent to Tiffany by Thursday. Pushes shared team email and Asana adoption with Tiffany. Briefs Rafid for Week 2 return. Captures G1 decisions Friday and routes follow-ups.
Leads Tuesday's brand foundation walkthrough. Presents positioning, personas, customer journey, and rename options to Tiffany. Captures verbatim feedback into the AI knowledge base. Drafts decision memo on what each rename option implies for narrative, voice, visual. Hands brand direction to Drew to anchor the Thermora website and visual identity work.
Onboards in week 1. Monday 1:1 with Sam to align on the Tiffany pivot and decide path A (push back on $5K hold with sharper ROI math) or path B (accept pivot, build launch-ready plan). Revises Peter's paid social plan. Builds Week 2 client-present deck. Audits Peter's hooks library against banned descriptors.
Sits in Tuesday's brand foundation presentation to absorb Tiffany's direction first-hand. From there, owns creative direction for the new simple Thermora website plus the visual identity that runs alongside it. By Friday, creative framework v1 is documented so Week 2's web design sprint and visual identity sprint share the same foundation and the rest of the team can execute against a clear creative vision.
Out of office all week. Returns Monday Week 2. Briefs queued for return: keyword map, page architecture brief, blog batch one outlines. AI knowledge base seed schema waiting for him to fill from physician and founder interview inputs. Sam handles all client-facing content questions in the interim.
Monday is Memorial Day; effective team start is Tuesday morning except for Cameron's onboarding 1:1 and Sam's prep. Tuesday at 1pm PT anchors the week with the brand foundation presentation. Friday May 29 closes the loop with Tiffany's G1 decision in hand and the team set up to sprint into Week 2.
Friday May 29 G1 deadline frames everything below. Tiffany owns the brand foundation call and the platform commitments. Ishani drives the HubSpot Enterprise + BAA mechanics and Meta verification readiness. Gareth keeps FDA timing visible. Eric supports Ishani on the tech-stack mechanics, not the policy decisions.
Each one has a fixed lead time. If we wait to act, FDA day slips by exactly that lead time. This week is about getting each clock running, not finishing them.
If any slips, Week 2 velocity drops. Each has a name and a target. Tuesday's presentation puts the first decision in front of Tiffany. The other three need to land before Friday.
FDA-regulated MedTech, pre-clearance. Nothing publicly live before Wednesday July 8. Brand foundation, internal planning, and infrastructure only. Every claim locatable in the AI knowledge base, or it does not ship.
Week 1 is foundation lock. Tuesday's brand presentation puts every rename and positioning question in front of Tiffany. CRM and CMS recommendation lands Thursday. Cameron's revised paid plan is ready for the Wk 2 client present. Drew directs creative for the new simple Thermora website and the visual identity that runs with it. By Friday May 29 the G1 gate closes with Tiffany's decision in hand, Asana stood up, shared inbox provisioned, and the seven-workstream sprint ready to ramp.
View the Foundation Roadmap v2 →