03 · PHI vs marketing data
Every quiz question, pre-sorted.
Our proposed classification for the nine questions under review. The five health questions on the left, the four marketing questions on the right. Counsel confirms or corrects each line.
Our read · protected
Health information (PHI)
Clinical answers. Proposed to stay clinic-side or in a BAA-covered system, not used for ads unless counsel permits.
Symptoms noticed
Safety check
Severity / grade (I–IV)
What they have tried
Has it come back
Our read · standard
Marketing data
Preference and intent signals. Proposed to power standard targeting, nurture, and reporting with consent.
Age
What matters most
What is holding them back
Where in deciding
The full line-by-line
Each question, our read, and what it powers. Counsel's confirmation locks this.
| Question | Our read | Why / what it powers |
|---|---|---|
| Age | Marketing | Audience targeting and eligibility framing. Not health status on its own. |
| Symptoms noticed | PHI | Describes a health condition. Powers messaging relevance and clinical fit. |
| Safety check | PHI | Screens for red-flag symptoms. Health information, routed for care, not ads. |
| Severity / grade (I–IV) | PHI | Clinical staging. Powers candidacy and the consult hand-off. |
| What they have tried | PHI | Treatment history. Powers positioning against prior options. |
| Has it come back | PHI | Recurrence is health information. Powers the repeat-treatment narrative. |
| What matters most | Marketing | Preference, not diagnosis. Powers message emphasis. |
| What is holding them back | Marketing | Objection and intent signal. Powers nurture sequencing. |
| Where in deciding | Marketing | Funnel stage. Powers timing of follow-up. |
Working proposal
The five health questions stay clinic-side or in a BAA-covered system. The four marketing questions can power standard targeting and nurture. Counsel's confirmation locks this, and page 04 shows how each routes at capture.