02 · The reads we need
Five decisions unlock the build.
Each maps to a specific piece of copy or a data flow we are holding until we hear back. Confirm or correct each one, and the rest of this packet is the supporting detail.
Needed
1Which quiz answers are protected health information?
The health questions, namely symptoms, severity, what they have tried, recurrence, and the safety check, are the ones in question. We proposed a full sort on page 03.
Confirm or correct which count as PHI
Needed
2Where can the PHI answers live?
Can the health answers sit in HubSpot under a signed BAA, or must they stay in the clinic systems only? This sets our whole data architecture, shown on page 04.
HubSpot under BAA, clinic-only, or a split
Needed
3Can we use it for retargeting and follow-up?
Can data collected through the quiz and forms be used for ad retargeting and email follow-up, and if so, with what consent in place?
Permitted marketing uses, and required consent
Confirm
4Comfortable with the results and consent wording?
We keep the results screen educational and non-diagnostic, framed as "you may be a candidate, confirmed at a consult." Draft language is on page 05.
Approve or send edits to the wording
Confirm
5The approved line on FDA status?
The single sentence we are cleared to publish about FDA and regulatory status, used across the site, kit, and quiz. Draft on page 06.
Confirm the approved phrasing
Guardrail
Nothing reaches a patient until counsel and Meribel sign off. This packet is the draft that makes that review straightforward. Where an answer is not yet confirmed, the copy stays a marked placeholder so we never guess on a regulated point.